Hip Hop
Music videos:
3. Praise the lord - A$AP Rocky
Monday, 25 October 2021
Tuesday, 5 October 2021
10 WEBSITE
complete
website homepage: https://lithmanbenmedia5.wixsite.com/archivemag
hyperlinked page: https://lithmanbenmedia5.wixsite.com/archivemag/general-6
(view by clicking on the read more button under the article about film)
The audio visual is located on the hyperlinked page and is a video essay about the film 'The Lighthouse'
05 AUDIENCE PRODUCTION
I conducted research into what my target audience would want to see from a lifestyle magazine. My target audience in young creative people and artists. I asked creative people I know around my age how they think the magazine should look and what it should contain. I also built this magazine around what I would want from a magazine as I am part of the target audience. From my research I found that most people favoured a modern minimalist aesthetic with a focus on photography and graphic design for the front covers. A modern appearance was found to be the most effective with a young audience, a minimalist look also clearly targets the magazine at a more mature teenage to young adult audience. For my featured stories they are focused around art, media, culture and current events. The magazine is intended to be educational and informative around creative industries and art news. Through doing this audience research I found that the main things they wanted to see stories about was art, music, film and fashion.
02 STATEMENT OF INTENT
complete
Brief 3: Magazine and online
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Statement of intent - Magazine
My brief is to create two editions of a lifestyle magazine aimed at a target audience of 16-25 and two pages of a functional website for Hearst. I have chosen to produce this magazine around creative arts and culture, it is intended to be an inspirational and informative resource for young creatives in the 16-25 age range. From focus group research I have narrowed the four main topics to film, art, fashion and music which most stories will revolve around as these were the topic my research group said they would be most interested in reading about. Because of archives focus on design and art, the photography and graphic design must be of high-quality to have credibility in this space. The design style for both the magazine and website will be modern and minimalist putting the focus on the featured art and photography. This style will be used for both magazine covers, contents pages and the website to create a clear brand identity. Archive will focus on new releases and trends whilst also featuring inspirational people and works. By exposing audiences to relevant media archive acts as a monthly dose of inspiration and news for young people who aspire to work in creative industries. Articles will feature educational information to aid in the creative development of the readers. The front covers will feature art and photography as a way of promoting new artists and will also feature reader submitted works. It will be priced at £5 as it is primarily targeted at young people, who may not have disposable income, whilst not being priced too low which could make it appear low quality.
statement of intent - website
The same design philosophy will be applied to the website featuring modern, minimalist aesthetic to put the main focus on the featured work. The colour red, white and black colour scheme will be maintained using the bright red to indicate areas of importance. The landing page will be uncluttered featuring the mast head and a scrolling gallery of cover work to reinforce the brand identity. The landing page will also feature links to Archives social media pages, as 16-25 audience are the biggest users of social media, and a button to subscribe to the online magazine. The website will contain the same advertisements as the content's pages, acting as partnered sponsors, keeping continuity. The audio-visual element will be part of the second page and be a video essay article about a film which is intended to be an educational piece about film production. There will also be a section on the homepage where people can purchase the physical magazines when they are released, creating more convergence between the online and paper magazines.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
The magazine contents page will feature a section about the online website and a QR code making it easy for the reader to find the online page, this should encourage traffic to the website. The physical magazines will also be adverted and available for purchase on the website driving physical sales. The website will have exclusive content and videos that are not available on the print magazine which should encourage audiences too visit the website. The websites home page will feature the art works shown on the magazine covers encouraging readers to visit the website to see the whole collection of work.
01 COURSEWORK BRIEF
Brief 3: Magazines and online
Requirements of the brief
You work for an independent media production company. You have been given the task of producing
one front cover and the contents page(s) of the first two editions of a new lifestyle magazine
that is being launched by Hearst and two pages for the working website for the magazine.
Contents pages can be either single or double page spread.
The webpages must promote the new magazine to its target audience and enable fans to interact with
the content.
Summary of brief requirements:
• Statement of Intent (approx. 500 words).1
• Lifestyle magazine covers and contents pages: Two or three pages for each of the first
two editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of webpages: One homepage and one linked page.
• Cross-media production target audience: A primarily 16–25-year-old middle market
aspirational audience.
There must be a clear sense of branding across the two elements of the cross-media production.
Production detail that must be included
The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers
and contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography
and layout).
• Written text including elements such as the masthead, main coverline, selling lines,
headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• Representation of at least two different social groups (e.g. as defined by age, gender, race
and ethnicity, sexuality).
• A call to action pointing readers to the online website.
The production of the webpages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website.
• A minimum of two original images (with at least one different original image on each of the
two pages). These images must be different from those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu
bar.
• Text introducing the main features of the magazine.
• Working links from the homepage to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds,
logos etc.) as appropriate to the purpose of the website.
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complete website homepage: https://lithmanbenmedia5.wixsite.com/archivemag hyperlinked page: https://lithmanbenmedia5.wixsite.com/archivemag...
